«Into engalinganiswayo — awuyilawuli». Ukuze uluntu lukhule ngengqiqo, hayi ngethamsanqa, kufuneka ulandelele iimethriki ezimbalwa. Masihlalutye eziphambili.
Ukukhula nokufikelela
- Ababhalisi/amalungu — ukushukuma kokunyuka, hayi inani elipheleleyo kuphela.
- Ukufikelela nokubukelwa — bangaphi abantu ngokwenene ababona iiposti. Ukufikelela okuwayo ngelixa ukubhalisa kukhula — luphawu olukhathazayo.
- Imithombo yokufika — abantu bavela phi (i-repost, intengiso, ukukhangela), ukuze uqinise amakhondo asebenzayo.
Ukuzibandakanya
- I-ER (engagement rate) — ukusabela, izimvo nokudlulisa ngokujongene nokufikelela.
- Amalungu asebenzayo — bangaphi ababhalayo, hayi nje abakhoyo.
- Ubunzulu beengxoxo — ubude nomgangatho weentambo.
Ukuzibandakanya kubaluleke ngaphezu kobungakanani: uluntu oluncinci oluphilayo lubaluleke ngaphezu «komangcwaba» omkhulu.
Impilo nolawulo
- Ukuphuma (churn) — bangaphi abantu abaphumayo nanini (rhoqo — ngokukhawuleza emva kohlaselo lwe-spam).
- Isabelo se-spam esisusiweyo — sibonisa ukuba incoko icoceke kangakanani.
- Isantya sokusabela kuziphulo — okukhawulezayo, umonakalo omncinci.
Indlela yokusebenzisa idatha
Musa ukujonga amanani exeshanye, kodwa iitrendi zeeveki. Dibanisa ukunyuka nokuwa noko ukwenzileyo: yiyiphi iposti esebenzileyo, emva kwantoni kukhule ukuphuma. Oku kutshintsha uhlalutyo lube zizigqibo.
Iistatistiki ezisisiseko zinikwa yiTelegram ngokwayo, kwaye Mod Assistant Bot ubonisa iistatistiki zolawulo — i-spam engakanani esusiweyo nendlela amalungu amatsha aziphatha ngayo. Ngendlela yokwandisa ukuzibandakanya, funda kwinqaku indlela yokwandisa umsebenzi kwincoko.
Isiphelo
Landelela ukukhula, ukuzibandakanya nempilo yoluntu — uze uthathe izigqibo ngokusekelwe kwiitrendi, hayi kwiimvakalelo. Ngoko ukukhula kuba yinto elawulekayo.