«Ko e meʻa ʻoku ʻikai fua — ʻoku ʻikai te ke puleʻi.» Ke tupu ʻa e komiuniti ʻi he ʻilo, ʻo ʻikai ʻi he monūʻia, kuo pau ke muimuiʻi ha ngaahi fakaʻilonga. Tā ʻanalaiso ʻa e ngaahi meʻa tefito.
Tupu mo e aʻu atu
- Kau muimui/kau mēmipa — ko e hiki ʻo e tupu, ʻo ʻikai ko e fika kakato pē.
- Aʻu atu mo e ngaahi vakai — ko e tokolahi ʻoku moʻoni vakai ki he ngaahi pousi. Ko e aʻu atu ʻoku holo lolotonga ʻa e tupu ʻo e lēsisi — ko ha fakaʻilonga fakatokanga.
- Ngaahi maʻuʻanga ʻo e hū mai — ko e feituʻu ʻoku haʻu mei ai ʻa e kakai (repost, fakalauwēwē, kumi), ke fakamālohi ai ʻa e ngaahi hala ʻoku ngāue.
Kau ki ai
- ER (engagement rate) — ngaahi tali, fakamatala mo e fefonongaʻaki ʻo fakatatau ki he aʻu atu.
- Kau mēmipa moʻui — ko e tokolahi ʻoku tohi, ʻo ʻikai ko e kau pē.
- Loloto ʻo e ngaahi talanoa — ko e lōloa mo e lelei ʻo e ngaahi filo.
ʻOku mahuʻinga ange ʻa e kau ki ai ʻi he lahi: ʻoku mahuʻinga ange ha komiuniti siʻi moʻui ʻi ha «faʻitoka» lahi.
Moʻui lelei mo e puleʻi
- Mavahe (churn) — ko e tokolahi ʻoku mavahe mo e afea (faʻa — hili tonu ha ʻohofi spam).
- Konga ʻo e spam kuo tāmateʻi — ʻoku ne fakahā pe ʻoku maʻa fēfē ʻa e talanoa.
- Vave ʻo e tali ki he ngaahi maumau — ka vave ange, ʻoku siʻisiʻi ange ʻa e maumau.
Founga ke ngāueʻaki ʻa e fakamatala
ʻOua naʻa vakai ki he ngaahi fika tuʻo taha, ka ki he ngaahi trend ʻi he ngaahi uike. Fakahoko ʻa e ngaahi hake mo e tō ki he meʻa naʻa ke fai: ko e fē ʻa e pousi naʻe lelei, ʻi he hili ʻa e hā naʻe tupu ai ʻa e mavahe. ʻOku liliu ai ʻa e analytics ki ha ngaahi fili.
ʻOku ʻoatu ʻe he Telegram tonu ʻa e fika tefito, pea ʻoku fakahā ʻe Mod Assistant Bot ʻa e fika ʻo e puleʻi — ko e tokolahi ʻo e spam kuo tāmateʻi mo e ʻulungāanga ʻo e kau mēmipa foʻou. ʻO kau ki hono fakalahi ʻo e kau ki ai, lau ʻa e tohi founga ke fakalahi ʻa e ngāue ʻi he talanoa.
Fakaʻosi
Muimuiʻi ʻa e tupu, kau ki ai mo e moʻui lelei ʻo e komiuniti — pea fai ha ngaahi fili ʻo fakavaʻe ki he ngaahi trend, ʻo ʻikai ki he ngaahi ongo. Ko ia ʻe hoko ai ʻa e tupu ko ha meʻa ʻe lava ke puleʻi.