«Ekitapimibwa — tokiddukanya». Okusobozesa ekitundu okukula n'amagezi, so si ku mukisa, oteekwa okugoberera ebipimo ebitonotono. Ka twekenneenye ebikulu.
Okukula n'okubuna
- Abagoberezi/abantu — enkyukakyuka y'okwongera, so si omuwendo omujjuvu gwokka.
- Okubuna n'okulaba — abantu bameka mu mazima abalaba ebiwandiiko. Okubuna okugwa ng'okuwandiisa kukula — kabonero ka kutya.
- Ensibuko z'okujja — abantu gye bava (repost, reklam, okunoonya), osobole okunyweza amakubo agakola.
Okwenyigira
- ER (engagement rate) — okuddamu, ebibaka n'okuweereza ku kubuna.
- Abantu abakola — bameka abawandiika, so si abali mu kibiina bwokka.
- Obuziba bw'okukubaganya ebirowoozo — obuwanvu n'omutindo gw'ennyiriri.
Okwenyigira kusinga obunene: ekitundu ekitono ekiramu kisinga «ekiggya» ekinene.
Obulamu n'okulondoola
- Okuvaayo (churn) — abameka abavaayo ne ddi (emirundi mingi — mangu oluvannyuma lw'olutalo lwa spam).
- Ekitundu ky'spam eyasazibwaawo — kiraga emboozi bw'erungi.
- Sipiidi y'okuddamu ku kumenya — bw'oba oyanguya, okwonoona kutono.
Engeri y'okukozesa data
Totunuulira namba za mulundi gumu, naye trendi za wiiki. Gatta okubuuka n'okugwa ku ky'okoze: kiwandiiko ki ekyakola, oluvannyuma lw'eki okuvaayo kwakula. Kino kivvuunula okwekenneenya okuba ebisalibwawo.
Ebibalo eby'omusingi Telegram yennyini abiwa, ate Mod Assistant Bot alaga ebibalo by'okulondoola — spam emeka eyasazibwaawo n'engeri abantu abaggya gye beeyisaamu. Ku ngeri y'okwongera okwenyigira, soma mu kiwandiiko engeri y'okwongera okukola mu mboozi.
Enkomerero
Goberera okukula, okwenyigira n'obulamu bw'ekitundu — era osalewo okusinziira ku trendi, so si ku kuwulira. Olwo okukula kufuuka okuddukanyizibwa.