«Loko lokungalinganiswa — akulawulwa». Kuze umphakatsi ukhule ngekucondza, hhayi ngenhlanhla, kudzingeka ulandzelele tinombolo letimbalwa. Asihlatiye letiyingcikitsi.
Kukhula nekufinyelela
- Balandzeli/emalunga — kwehla nekwenyuka kwekwengeteka, hhayi kuphela inombolo lephelele.
- Kufinyelela nekubukwa — bantfu labangaki ababona ngempela imibiko. Kufinyelela lokwehlako ngesikhatsi kubhalisa kwenyuka — luphawu lolungoti.
- Imitfombo yekufika — bantfu bavelaphi (kwabelana kabusha, kukhangisa, kusesha), kuze ukhulise tindlela letisebentako.
Inhlanganyelo
- I-ER (engagement rate) — kusabela, emaviyo nekwendlulisa macondzana nekufinyelela.
- Emalunga lasebentako — bantfu labangaki lababhalako, hhayi kuphela labakhona.
- Kujula kwetingcoco — budze nekhwalithi yemacashati.
Inhlanganyelo ibaluleke kunebukhulu: umphakatsi lomncane lophilako ubaluleke kunelidlibha lelikhulu.
Imphilo nekulawula
- Kuphuma (churn) — bantfu labangaki labaphumako nekutsi nini (kuvamise — masinyane emva kwekuhlaselwa yi-spam).
- Sabelo se-spam lesisusiwe — sikhombisa kutsi ingcoco ihlantekile kangakanani.
- Sivinini sekuphendvula etephulweni — nakukhulu kusheshako, kuncane kulimala.
Uyisebentisa njani idatha
Ungabuki tinombolo tanye, kodvwa ubuke matrendi emaviki. Hlanganisa kwenyuka nekwehla naloko lobewukwenta: nguwuphi umbiko losebentile, kwaba yini kwenyuka kuphuma. Loku kwenta kuhlatiya kube tincumo.
Tibalo letiyingcikitsi tinikwa yi-Telegram ngekwayo, futsi Mod Assistant Bot ukhombisa tibalo tekulawula — i-spam lengakanani lesusiwe nekutsi emalunga lamasha atiphatsa kanjani. Ngendlela yekukhulisa inhlanganyelo, fundza endzabeni yekukhulisa kusebenta engcocweni.
Sigcino
Landzelela kukhula, inhlanganyelo nemphilo yemphakatsi — utsatse tincumo ngekusekelwe ematrendini, hhayi imizwa. Ngaleso sikhatsi kukhula kuba lokulawulekako.